alternative | ɔːlˈtəːnətɪv, ɒlˈtəːnətɪv |
1) adjective [attributive] (of one or more things) available as another possibility or choice:
2) relating to activities that depart from or challenge traditional norms: an alternative lifestyle.
The world has changed and so have the people in it.
The consumer has patterns not seen ever before. Reaching them calls for new ways never used before.
The future belongs the less ordinary. Leading businesses and brands have taken ordinary out of the menu. Roses don’t have to be red. Violets can be anything but blue.
Certain growth demands taking bold leaps. Are you just taking steps?
You can't be clear about your destiny and be apologetic about it. Those two feelings are mutually exclusive. Choose one. Brands must be built on courage and must have the audacity to create change. Where some see difficulty, you see possibility.