Championing and celebrating the moments of music discovery for artists and fans through disrupting the music scene in Nairobi by leveraging on the TUBORG OPEN platform.
Tuborg, the Danish lager brand which was launched in May 2017 , will be activating Tuborg OPEN, this year with the global pairing Diplo and MØ exploring musical influences and creating new collaboration tracks with artists from around the world.
Now in its second year, Tuborg OPEN is once again bringing together a group of incredible musicians to create something truly special; a song with one global message but the story told in a different way by each collaborating artist, using their own unique lyrics and reflecting the diversity and unique local culture. Artists from some of Tuborg’s key markets across Asia , Africa and Europe will encourage people to be ‘Open To More’ in their own way, emphasizing that the power of trust and an open attitude adds value to all our lives.
American super producer and DJ Diplo, who was part of last year’s campaign, returns with Danish rising star and long term collaborator MØ. Together they have created a track, called ‘Stay Open’, with artists from around the world invited to rewrite the verses to tell story of what being ‘Open To More’ means to them.