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Brand: RMA Kenya

Campaign: #RMA Instameet

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PROJECT INFO

Brief:

To introduce the new Jaguar and Land Rover pages which are now separate from RMA Kenya
Generate user content.
To engage local content creators to interact with the brand to explore possibilities.
Increase brand awareness
Proposal: RMA Kenya hosted the #RMAInstameet on the 3rd of March 2018.

This event brought together influencers and content creators to interact with the brand to create content that met the theme: Power and Beauty.

The hashtag used during for the event was #RMAInstameet.

The objective of the day was to generate a huge amount of content that would be used by different people who each had a unique audience. Using the hashtag – #RMAInstameetwe were able to track all the communication happening online.

Social Results:

During the three days, there were 491 posts from 244 users.

There was a reach of 401,296 and a total of 972,151 impressions.

Both the reach and the impressions were highest on the day of the event and increased after.

Instagram- RMA Kenya

Key focus was placed on our Instagram pages. This is because the event was heavily an Instagram event. We got 181 new followers, 63.9K total post likes, 3.96% post like, 0.10% talkability and an engagement rate of 4.06%. This is from the period between 28th Feb to 5th March.

Instagram- Jaguar Kenya

On the Jaguar page, we had an increase of 41 followers, 1.6k total likes, 23.72% post likes, 0.18% talkability, 23.90% engagement rate. This was for the period between 28th Feb to 5th March.

Instagram- Landrover Kenya

On the Land Rover page, we had an increase of followers by 46, a total of 1,800 likes, 22.17 post like rate, 0.27% talkability, and an engagement rate of 22.44% during the period between 28th Feb to 5th March.

Overall Results

  • We garnered higher impressions and reach by engaging different people with unique followers.

  • Our audience become more engaged when they the brand in a local context.

  • The exercise worked to increase brand awareness and engagement while educating people about the brand.

  • We got a total of 465 people who RSVP’d to attend the event.

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