The objective of the day was to generate a huge amount of content that would be used by different people who each had a unique audience. Using the hashtag – #RMAInstameet, we were able to track all the communication happening online.

Social Results:

During the three days, there were 491 posts from 244 users.

There was a reach of 401,296 and a total of 972,151 impressions.

Both the reach and the impressions were highest on the day of the event and increased after.

Instagram- RMA Kenya

Key focus was placed on our Instagram pages. This is because the event was heavily an Instagram event. We got 181 new followers, 63.9K total post likes, 3.96% post like, 0.10% talkability and an engagement rate of 4.06%. This is from the period between 28th Feb to 5th March.

Instagram- Jaguar Kenya

On the Jaguar page, we had an increase of 41 followers, 1.6k total likes, 23.72% post likes, 0.18% talkability, 23.90% engagement rate. This was for the period between 28th Feb to 5th March.

Instagram- Landrover Kenya

On the Land Rover page, we had an increase of followers by 46, a total of 1,800 likes, 22.17 post like rate, 0.27% talkability, and an engagement rate of 22.44% during the period between 28th Feb to 5th March.

• We garnered higher impressions and reach by engaging different people with unique followers.

• Our audience become more engaged when they the brand in a local context.

• The exercise worked to increase brand awareness and engagement while educating people about the brand.

• We got a total of 465 people who RSVP’d to attend the event.