The objective of the day was to generate a huge amount of content that would be used by different people who each had a unique audience. Using the hashtag – #RMAInstameet, we were able to track all the communication happening online.
Social Results:
During the three days, there were 491 posts from 244 users.
There was a reach of 401,296 and a total of 972,151 impressions.
Both the reach and the impressions were highest on the day of the event and increased after.
Instagram- RMA Kenya
Key focus was placed on our Instagram pages. This is because the event was heavily an Instagram event. We got 181 new followers, 63.9K total post likes, 3.96% post like, 0.10% talkability and an engagement rate of 4.06%. This is from the period between 28th Feb to 5th March.
Instagram- Jaguar Kenya
On the Jaguar page, we had an increase of 41 followers, 1.6k total likes, 23.72% post likes, 0.18% talkability, 23.90% engagement rate. This was for the period between 28th Feb to 5th March.
Instagram- Landrover Kenya
On the Land Rover page, we had an increase of followers by 46, a total of 1,800 likes, 22.17 post like rate, 0.27% talkability, and an engagement rate of 22.44% during the period between 28th Feb to 5th March.
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We garnered higher impressions and reach by engaging different people with unique followers.
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Our audience become more engaged when they the brand in a local context.
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The exercise worked to increase brand awareness and engagement while educating people about the brand.
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We got a total of 465 people who RSVP’d to attend the event.


