Norda industries researched and realized that there is demand for a premium corn snack that is premium and acceptable by the youth and young adults especially in the urban areas in Kenya. It is to this effect that Norda decided to come up with a modified corn snack to suite this category of consumers. The product brand is “UrbanStix”
Our Objective was to create awareness about the new product by Norda Industries while maintaining their tone and personality online.
Relevant artist with limited singles out.
Unorthodox event venue.
Jameson Connects Kenya brand essence not strong due to transition from Jameson Live.
Limited period to push and execute our strategy.
Our biggest opportunity for Jameson Connects was to move perception away from it being just a night time event to being one that starts late in the afternoon till late and associate it with being a festival
We decided to create a teaser, introduction and sustenance campaign that would grab everyone’s attention from just the visuals and the reveal of the artists as we had a month for the entire campaign to be impactful.
We created a series of 30 second ads showing the different flavors via different personalities. The end of the video was a call to action asking our audience what their preferred flavor was.