AccessKenya Group and Internet Solutions Kenya Limited merged to form the leading and most reliable converged Communication and IT infrastructure service provider in East Africa; Internet Solutions. Alternative was tasked with developing communication that was easily consumable by the general public on the merger and what products were being offered.
Complex terminologies used by the two companies.
Little or absolutely no knowledge of who IS are.
Complex nature of platforms where content goes up.
We ran a digital campaign dubbed #TechIStomorrow; a campaign seeking to ask the Question- Why? Why should anyone care about Technology?
For this we offered an answer: We live in a fast paced and dynamic era characterized by innovative trends from industries that shape the economic landscape. Technology has began changing the ways in which we do things; both what we do and how we do it.
We built a platform called #TechIStomorrow.
The platform was primarily a content hub. The platform had Articles written by the Content Creators, host articles written on the Communication Pillars (health, transportation, Fintech, Lifestyle and education) by the Bloggers and also links to the Tech Talk videos.